top of page
What you'll learn
Why "fragrance-free" doesn't always mean what you think it means
and the label loophole most people miss
The "natural" ingredient that's still a sensitizer for reactive skin
even in small amounts
The alcohol hiding in your lightweight products
and why it's making things worse
The rotation habit that keeps reactive skin perpetually inflamed
and how to break it
Why your "pure and simple" bar soap may be one of the biggest culprits
and the pH problem no one talks about
The label claim that has no regulated definition in the US
and why 'hypoallergenic' means less than you think
Hi, I'm Vicki
I'm the formulator, founder, and someone who spent years watching her own skin react to products that were supposed to be gentle.
I went back to school, earned my diploma in natural and organic skincare formulation, and built Rooted+Wilder because I couldn't find what sensitive skin actually needed. This guide is where I'd tell every new client to start.
bottom of page