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6 Things to Remove from Your Routine Before You Add Anything New

Most skincare advice tells you what to add. This guide starts where the real work happens — with what needs to go first.

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What's inside:

The six ingredients and product types most likely to be triggering reactive skin

Including the ones marketed as "natural," "gentle," and "hypoallergenic"

What to look for on a label so you can spot them yourself

Why subtraction comes before addition when your skin is reacting

Get the free guide

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Hi, I'm Vicki

I'm the formulator, founder, and someone who spent years watching her own skin react to products that were supposed to be gentle.

I went back to school, earned my diploma in natural and organic skincare formulation, and built Rooted+Wilder because I couldn't find what sensitive skin actually needed. This guide is where I'd tell every new client to start.
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