Vicki Rye

For many years, I trusted the word "natural." I trusted it on ingredient labels, in wellness spaces, in communities full of people who cared about what they put on their skin. I assumed that if something came from a plant, it was at least safe for someone like me — someone with eczema-prone, reactive skin who had tried everything and was desperate for relief. I was wrong. And learning that changed how I formulate Rooted+Wilder products. Here's the short version, if you need it: many...

From a Colorado woman who patented a headband that doesn't slip to a mom who sold her house, bought an RV, and built a hat brand on the road, here are nine more female founders building something real. Come meet them.

From a mama who handstamps jewelry one letter at a time to a Kansas farm family popping corn straight from the cob — these nine female founders are building something real. Come meet them!